Data Driven Prospecting
At Brand Beats, we understand the importance of crafting effective marketing campaigns that deliver results. Reaching the right audience is one of the most crucial steps in the B2B lead generation process.
Ideal-fit persona mapping
Advanced list building & enrichment
Data cleansing & validation
Intent & trigger monitoring
CRM integration & segmentation
Performance dashboards
Frequently Asked Questions
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Data-driven prospecting is creating buyer profiles with the help of market research and competitor analysis. It is essential because reaching the right audience at the right time and through the right channel is very crucial.
To increase the effectiveness of the marketing campaign, building a list of prospects is important. This list can be built by sourcing the contacts from proprietary databases. This helps to get the valid email addresses as well as verified phone numbers.
Intent signals are automated notifications received by the user with the help of the technology that help monitor the buying decisions of the target organizations. The intent signal is important as it helps to reach out to organizations at the right time, which will increase the prospect engagement.
Regular monitoring of various parameters in the campaign, such as the delivery percentage, opening rate, and click-through rate (CTR), helps to modify the prospects' contacts in the campaign and optimise it in order to get better results in a limited time.
