Why Startups Need a Smart Lead-Gen Playbook?
Start-ups are small organizations that might have just started and have limited resources in terms of team size, time, and money. Using limited resources to our utmost benefit is the main challenge in front of the team. But there are some things that start-ups can do in less time and at a lower cost.
1. Build an SEO-Optimized Content Hub
Optimising the website with technical SEO and creating SEO friendly content that helps them to rank on search engines and attract more visitors to the website helps them to create awareness about the product/services and generate leads.
2. Host Webinars & Virtual Workshops
Let people know about your services/products. Invite them to the webinar or virtual workshop. Invite an expert from the field and engage with the audience. This helps to add credibility to the products and services provided by the organization.
3. Use Retargeting Ads to Re-Engage
Once you start attracting people to your website, a unified experience can be given to them through retargeting campaigns. These users will see the retargeted campaigns run by the organization on the various social media platforms and search engines when they look for similar services or check out the pages in which they are interested.
4. Leverage Referrals & Partnerships
Existing clients who are satisfied with the product or services can refer other customers and give references.
Also, the network of resellers or partners can be built, who can give references in exchange for a small percentage of commissions.
5. Deploy Chatbots & Live Chat
Deploying the chatbot on the website resolves the queries of visitors and gives a real-time support experience to clients, and adds credibility to the products/services that are provided by the organizations.
6. Influencer & Co-Marketing Collaborations
Get more and more people who have credibility among your target audience and can be an influencer or ambassador. These influencers can create brand awareness about the products and services among the target audience.
7. Showcase Customer Success Stories
Create testimonials and case studies of existing clients. Let people know how your product or services help them resolve their issues. This adds credibility to your services and generates trust among the target audience.
8. Measure, Analyze & Iterate
Marketing efforts are nothing if you can not calculate the outcomes of those. Calculating the results, analyzing them, and modifying the strategies according to outcomes is very important for startups, as they can not afford to invest in campaigns that are not giving the desired results.
Conclusion & Next Steps
As start-ups, creating marketing strategies that give quantifiable results in a short time by investing a lesser amount is very crucial.
Strategies like organizing webinars, collaborating with influencers, and deploying chatbots on the website can be done easily and help build trust.
Creating SEO friendly content, building a partner network, and leveraging referrals could take time, but can give better results in the long term.
Working with experts like Brand Beats Digital could help you streamline your marketing tactics and reach your goal. To know more, write to us at info@brandbeats.in
